New photo: Cupcake shop trashed by angry woman

March 3, 2011 27 Comments »
New photo: Cupcake shop trashed by angry woman

cupcake shop

This was the scene inside a Cardiff cake shop as a woman wrecked a cake shop – because they had run out of her favourite flavour of cupcake.

Police were yesterday hunting the blonde woman accused of trashing the shop in the centre of Cardiff after being told: “Sorry we’ve sold them all.”

The woman lashed out in fury at Sugarswirlz in Dominions Arcade, when she was told the £2.20 “sweet-tooth fairy cakes” had all gone.

She dived behind the counter to grab shocked owner Sally Dodd by the hair.

Staff and customers had to duck for cover as she smashed plate glass display units, crashed down shelves and attacked a stand full of creamy cupcakes.

The irate woman then started to throw cupcakes round the shop – aiming them at shoppers and staff in the fit of cake-rage.

Police are appealing for help to trace the woman, who fled with her two young sons at Sugarswirlz cake shop in the middle of the Welsh capital.

Mrs Dodd, 43, said: “The woman went absolutely ballistic when she was told we didn’t have the cupcake flavour she wanted.

“It is called the sweet tooth fairy cake and is very popular.

“She didn’t even wait for us to tell her that if she waited we could bake some fresh cupcakes for her. She threw herself on the floor ranting and raving while her children screamed and shouted.

“Then she came round to my side of the counter and grabbed me by the hair before I could get out of her way.

“I managed to tear myself free before the woman started smashing glass display units and spilling cakes all over the floor. I’ve never seen anything like it. You expect a certain amount of risk running a bar or a pub but not in a cupcake shop.”

sally dodd

Mrs Dodd (pictured above, left), 43, totted up the damage to £400 at her Sugarswirlz shop, which she opened just two months ago.

The sweet tooth fairy cake is a big favourite at the shop – made out of an assortment of flavours, with candy floss on top.

Police were yesterday trying to trace the woman. She is described as well-built, 5ft 3in, white, aged between 35 and 45, with shoulder-length strawberry-blonde hair and a local accent.

Detectives are hoping that CCTV cameras will help to identify the woman who is believed to be from Newport, Gwent, South Wales.

A police spokeswoman said: “We are investigating an incident of actual bodily harm.

“Officers were called after a 43-year-old woman was assaulted and damage was caused to the premises.”

Det Insp Noel Harris said: “This was an unprovoked incident which caused a great deal of distress to the victim.

“There were several witnesses at the scene and we would ask anyone with information who hasn’t spoken to the police already to please contact us.”

Officers are looking for the white woman, who was wearing a mid-length green coat.

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  1. @liassic March 3, 2011 at 10:20 am - Reply

    Not very well edited. Her description is repeated twice.

    • @TriumphMcNorton March 3, 2011 at 1:36 pm - Reply

      That's how big she was… continued on the next description.

  2. Not convinced March 3, 2011 at 12:29 pm - Reply

    Well done, good publicity stunt. Now show us the smashed glass..?

  3. humming bird March 3, 2011 at 12:32 pm - Reply

    For "well-built" read "the size of someone you would expect to have a tantrum after being denied a cupcake".

    • Yewtree March 3, 2011 at 2:23 pm - Reply

      Less of the stereotyping of fat people, please. We don't all go berserk when denied cup-cakes. I don't even like cup cakes.

      • carregbica September 1, 2011 at 4:44 pm - Reply

        prefer larger cakes?

  4. Sal March 3, 2011 at 12:44 pm - Reply

    infantilise the public, and they will end up behaving like toddlers! Cupcakes with candyfloss on top, ffs!

    • Keisha March 3, 2011 at 6:12 pm - Reply

      Um…. the woman was the one who WANTED to buy the cupcake. Nobody made her pick a 'kiddy' cupcake. Besides, maybe it was for her kids.

      • Sal March 4, 2011 at 7:24 pm - Reply

        Hi! It's any cupcakes at all that I think are infantilising, but I do take your point!

  5. poet March 3, 2011 at 1:55 pm - Reply

    this just reeks of publicity stunt, good way to ger free advertising!

  6. Rachael March 3, 2011 at 2:05 pm - Reply

    where is this shop in cardiff? Ive never heard of it!

    • Apple March 5, 2011 at 8:01 am - Reply

      Its all over the net now. I think the publicity is worth alot more than the damaged cup cakes and items in the shop!

  7. Mike March 3, 2011 at 3:43 pm - Reply

    Indeed Rachael. We all have now, though…..

  8. Reba March 4, 2011 at 7:40 am - Reply

    Would like to know if 'sugarswirlz' has a facebook page or website.

  9. Marius Monk March 5, 2011 at 8:32 am - Reply


  10. James Smith March 5, 2011 at 1:58 pm - Reply

    What a cynical publicity stunt

    • @TriumphMcNorton March 6, 2011 at 6:44 pm - Reply

      nope, what is cynical is you accusing somebody, who has been subjected to a crime that warrants a police investigation, of making it up. That dear chap, is cynical.

      • You Wish. March 31, 2011 at 9:31 pm - Reply

        perhaps James is just a realist…Definitely a stunt.

  11. Bryan Smith March 6, 2011 at 10:48 pm - Reply

    What damage what incident the Arcade has a Security officer and he was not even aware of it. Somebody is telling porkies

  12. rhysuk March 8, 2011 at 9:32 am - Reply

    Do they really taste that good?

  13. Trace is Ace March 8, 2011 at 8:33 pm - Reply

    Are they really that good ? – i mean to travel from Newport to Cardiff to buy a cupcake, my god just bake your own !!!!

  14. Sascha March 29, 2011 at 1:03 pm - Reply

    What an example she set to do this in front of her kids! But in the article it said they were screaming and shouting too so they're probably used to their MOTHER having hissy fits when she can't get what she wants! Eek, I would NOT like to be the poor teacher (or indeed social worker later on down the line)that has to cope with those little angels! This puts me in mind of the TV ad where the kid wants a big bag of crisps or something and starts to throw a fit, so the mother trumps his fit and raises him a wobbler (haha) which immediately shuts the kid up, and they continue shopping in peace. Only this way round it's not so funny…it's only a cake for goodness' sake! Dread to think what it's like at home with them =

  15. ZenPyramid April 2, 2011 at 2:40 pm - Reply

    ‘…he is described as well-built.’ No irony there, eh…?

  16. ZenPyramid April 2, 2011 at 2:41 pm - Reply


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