We’ve all seen the voucher books pushed through our letterboxes offering 20% off if you buy £40 worth of food – but one student, and previous contributor to yourCardiff, is planning to launch a discount scheme with a difference.
The Plastik Pass, the brainchild of journalism student and owner of music zine Plastik Magazine, Marc Thomas, has hit the streets and we caught up with him to find out what made the Plastik Pass the must-have accessory for those wanting to get out and about in the capital.
yourCardiff: What is the Plastik Pass?
Marc Thomas: The Plastik Pass is a discounts and offers card for local Cardiff businesses. It’s a great way for customers to find new places and for businesses to connect with new customers.
YC: How does it work?
MT: People who want awesome discounts log on to the Plastik Pass website and buy a pass for £5 there. We send it out to them and for the next six months, they can show their Plastik Pass at any participating store/business to claim great offers they can’t find other places.
For businesses, they can send us a message through the website to let us know they want to take part. All they have to do is put a great offer on the table. We’ll promote their business through the Plastik Pass website and our Twitter/Facebook pages. They get loads of interest in their business for free.
YC: How much does it cost?
MT: The Plastik Pass lasts six months and it costs £5 through the Plastik Pass website – or buy directly from me if you see me walking around town at any time.
YC: Why should I get one?
MT: Basically, by buying a Plastik Pass, you’re doing two things. Firstly, you’re saving a whole bunch of money. You could make the cost of your Plastik Pass back several times over in one day if you use it to even a portion of its maximum potential. Secondly, you’ll be supporting loads of great local businesses and our culture. That’s something that you really can’t put a price on.
YC: How did you come up with the idea?
MT: The idea came from a series of conversations with some great creative people in Cardiff and by looking at the ways other magazines are doing things. There’s a big problem of how to make online journalism profitable and not sell out. Plastik Magazine wants to help local business, culture and customers to connect and also continue to be able to afford to provide our readers with brilliant content.
YC: How will this be different to other discount cards?
MT: This is different because we’re only working with local, independent businesses who are serving our community of readers. Of course, you don’t have to read Plastik Magazine to be allowed a Plastik Pass, but most of the shops involved were handpicked on our readers’ recommendations. We’re about being good to local businesses and local customers – that’s something that sets Plastik Pass apart from other discount cards/schemes.