Spoof Cardiff greetings cards hit the web

March 16, 2011 1 Comment »
Spoof Cardiff greetings cards hit the web

llandaff time forgot

A set of greetings cards designed to look like the cover of classic novels but with Welshified titles have gone on sale online.

The idea for such literary giants as The Grapes of Roath and Some Like it Splott, comes from design company, I Loves the ‘Diff.

View a slideshow of the ‘classic’ books

Better known for its localised version of the I Love NY T-shirt, the company is named after, the brand has branched out into a set of eight greetings cards, all of which take-off film titles, for South Wales tastes.

It pays homage to spin-off website, www.taffywood.com – a list of film titles, which have been Welshified.

Christian Amodeo – the man behind I Loves the ‘Diff – set up the taffywood website with brother Al, after a drunken conversation about movies turned into wordplay. It even boasts scores of real film poster, adulterated for Welsh tastes.

Christia, 34, from Roath, launched the range of Wales-themed classic book titles to expand this idea, which also include The Llandaff Time Forgot, Dial ‘M’ For Merthyr, Cwtch-22, Canton A Hot Tin Roof, Apocalypse Now In A Minute and Treforest Gump.

Christian said: “The cards are just a bit of fun, inspired by our sister website Taffywood.com which basically Welshifies classic film titles for fun – there are hundreds of them on the site now.

“I enjoy wordplay, puns and the sense of general nonsensical silliness, which I think is naturally a part of Welsh humour and the way English is misused to comic effect by the Welsh.

“Taffywood is a silly game my brother and I began playing on a merry night out in Cardiff a few years ago when we saw a guy who looked like Tom Cruise in Soda Bar. One of us suggested he was in town filming Risca Business, or Days of Rhondda, or Twp Gun, and over time it spread among our mates. The best ones, like Llandudno What You Did Last Summer, make you laugh the first time you hear it. I still chuckle now.

“When I put it online, it captured the imagination of quite of few people who also began suggesting their own ridiculous ‘Welshified’ film titles – and they still do. It’s quite addictive when you get into it – one chap who sent us lots of great titles emailed to say his marriage was in danger because of his obsession with coming up with new films. I’m sure he was joking, but I know how he felt.

“The greeting cards are just one way to use these funny titles. For a while now we’ve wanted a way to ‘get them out there’, to share their sense of silliness and Welshness in an iconic way, hence the homage to classic book design. We took a few of our favourites to begin with. If these sell, then perhaps we could try mock film posters.”

Christian, the man behind the Cardiff Underground map. I Loves the ‘Diff is also due to spread its influence across the city with its first club night on Friday, March 17 at the Undertone Basement, on Church Street.

What do you think about the book titles? Can you come up with anything better? Let us know in the comments below

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