Calls for the city centre Winter Wonderland to move to Cardiff Bay have been rejected by council leaders.
A proposal put forward by the council’s economic group suggested the wonderland – which includes an ice rink and big wheel – could alternate between the centre and the Oval Basin.
Coun Nigel Howells, executive member for leisure and culture, said: “We have considered moving it but we feel it is an established attraction in the city centre which brings in tens of thousands of people every year.
“We had looked into other locations within the city centre but none suit the needs of the event better than where it is now.
“We know we need to do more to bring more events and people to the Bay, but keep the cost to the council low.”
Last year’s Winter Wonderland – the 10th to take place – saw a record 65,000 skaters using the Admiral Open Air ice rink outside City Hall.
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Alun Owens, chair of the Cardiff Bay Waterfront Partners who represent businesses in the area, said: “We would support any plans to alternate the winter wonderland, anything that brings more people to the Bay is good news.
“We’re already working on a number of ideas for this winter to increase the number of visitors to Cardiff Bay. One of them is to have a Christmas Market and to make a bigger deal of it.
“It would run for five days and finish with a firework display. We’re working closely with the council to try and make sure this happens.”
Coun Adrian Robson, who helped create the report into how to improve Cardiff Bay, said: “We spoke to a number of businesses in Cardiff Bay and they all felt the winter events programme wasn’t strong enough.
“One example we came up with was whether the winter wonderland could be moved to the Oval Basin – or maybe we could look at spreading out the winter events programme.
“It certainly can be a very bleak area during the winter months, especially if the weather is bad and that’s not good for businesses.”
David Hughes-Lewis, chair of the Cardiff Retailers Association, said he would not support any move to Cardiff Bay.
He said: “It’s well established in the city centre and I don’t think the connections with the Bay are good enough yet. I can’t see that many people going in the evenings during the winter.
“I would like to see the Winter Wonderland move to a more central location in the city centre though.”