A new superfast broadband service will be rolled out in Cardiff later this year.
Virgin Media is claiming speeds of 100mb will be possible for thousands of homes in the city and further afield.
The company claims the speeds will allow an entire album to be downloaded in five seconds, a TV show in 30 seconds and a high quality movie in as little as a minute and a half.
Jon James, executive director of broadband at Virgin Media, said: “We know residents in Cardiff will be blown away by what 100mb can deliver and the very real impact this can have on day to day life, be it uploading family holiday videos to share with friends or downloading an entire music album in a matter of seconds.
“The launch of our 100Mb service in Cardiff is a significant milestone in the UK’s broadband evolution and a vivid illustration of the power of our next generation network. From establishing the UK’s first ever broadband service to the launch of 100mb just ten years later, Virgin Media has led the greatest developments in digital Britain.”
Anyone signing up for the service is warned if multiple devices – such as two laptops and a mobile phone – are connected to the service download times will vary.
The latest national average speed of UK broadband was measured at 6.2mb in November 2010 by Ofcom.
Rhodri Williams, Ofcom’s Director in Wales, said: “Broadband has the capacity to transform our lives, to make an enormous contribution to revitalizing our economy and transforming our public services. In order that this can be achieved, a new generation of high speed services need to be made widely available.
“Ofcom is helping to drive this process forward by promoting competition and encouraging investment. This, coupled with investment from the Welsh Assembly and the Westminster Governments, will ensure that citizens and consumers in Wales get the broadband services that they deserve.”
Gareth Price, Communications Manager at Consumer Focus Wales, said: “It’s clearly good news that parts of Wales will have access to some of the fastest broadband speeds available in the UK. But Consumer Focus Wales’ main concern has always been about those areas and individuals left behind by the digital divide. While market competition provides ever increasing speed and choice for big urban centres like Cardiff, we look forward to the day when similar speeds are available in Cwmtillary, Caernarfon and Cleddau Bridge.”
Virgin’s broadband package will also be available in Barry and Treforest. People interested in the service can check availability on the Virgin Media website.
The package will cost £45 per month, or if bought with a phone line will be £35. A £30 activation charge and £40 installation fee will apply for new customers. Existing customers will need to pay the activation charge and the price of their monthly package will change depending on what services they have.
We’ve been running an investigation into the true speed of broadband in Wales in conjunction with WalesOnline and Wales On Sunday. Click here to fill in our survey on broadband speeds and test whether your broadband provider is telling the truth.