Public asked for views on ‘stilted’ Morrisons store

September 1, 2011 31 Comments »
Public asked for views on ‘stilted’ Morrisons store

This is the first image of a proposed new supermarket in Cardiff which could become the first of its kind in Wales.

Morrisons is hoping to build an innovative “stilted” store on the site of a former dairy in Newport Road, Cardiff.

An artist’s impression of the proposed Morrisons store for Newport Road, Cardiff

The planned store, seen here in a computer-generated image, could be built above a car park on the 2.6-acre site opposite Avenue Retail Park, formerly home to ACC Cardiff Dairy.

The company wants to build a store and petrol station on the vacant site, creating hundreds of jobs in the process.

Morrisons’ development executive Mark Thompson said: “We are very excited about the development proposal for a new Morrisons store on Newport Road, Cardiff. Not only will the foodstore create hundreds of new local jobs, it will be a design first for Wales, as we have proposed a bespoke ‘stilted’ design concept.

“Our plans will help to regenerate this gateway location by bringing this derelict site back into reproductive economic use. With the nearest Morrisons store over five miles away, local residents will now have improved choice and competition for their weekly shop.”

Morrisons, the fourth-largest supermarket chain in the UK, currently has 25 stores in Wales – including two in Cardiff, as well as branches in Barry, Caerphilly and Porth.

The company, founded in 1899, is now seeking public feedback on its plans ahead of submitting a planning application to Cardiff council.

It will hold two displays, featuring plans and computer-generated images, at the David Lloyd Leisure Club on Ipswich Road, Roath, next week.

The exhibitions will take place between 6pm and 8pm on Monday and from 10am until 4pm on Tuesday.

Store representatives will be in attendance to answer questions, and comment forms will be available for visitors to have their say on the proposals.

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  1. @plastikmag September 1, 2011 at 9:09 am - Reply

    That's a brilliant piece of design. It's functional and stylish.

  2. @peterdcox September 1, 2011 at 9:21 am - Reply

    Such a pity then @plastikmag that it's another supermarket. When does supermarket saturation point actually get reached – when they have no more land to build on? Interesting the – no doubt based on pr handout – piece says "With the nearest Morrisons store over five miles away, local residents will now have improved choice and competition for their weekly shop" but nothing about the myriad of other shopping choices. Are its customers so desperate they couldn't go to another shop? Must we have one of everything on every doorstep? Sorry, don't buy this, pretty as it may be. Don't buy there either …..

  3. Neill September 1, 2011 at 10:06 am - Reply

    Sorry, there is nothing inspirational about this design. It's following the current trend for "Close Encounters Keyboard Display" style of fascia, and looks nothing more than a glorified comprehensive school science block or IKEA store. It might very well be a breath of fresh air compared to what exists, but something nicer could still be designed.

  4. @liassic September 1, 2011 at 10:20 am - Reply

    Just a copy of Ikea's Cardiff store

  5. @johnsalehprice September 1, 2011 at 10:26 am - Reply

    I love the design, looks really big and not many supermarkets around the area either (apart from the Sainsbury's). I'm in support of it.

    • carregbica September 1, 2011 at 4:33 pm - Reply

      Glad to see you like it "looking really big"! Your vocabulary is comparable to a primary school child. Your logic is bizarre too, there are plenty of supermarkets within easy driving distance.

    • Rumneyresident September 2, 2011 at 10:34 am - Reply

      Are you kidding? There are about 5 supermarkets within 4 miles of that site. Tesco in Pengam Green or St Mellons, Asda in Pentwyn and there will shortly be another new Sainsbury Local at the top of Rumney Hill. There's also a M&S food directly opposite this proposed site! We don't need anymore!

  6. BarnyE September 1, 2011 at 12:25 pm - Reply

    I think it looks great (although I agree not radically different to the ikea).
    Am amazed at the snobbery of people objecting to "another supermarket". Presumably they prefer the current pile of rubble thats there.
    The supermarket saturation point will be reached when people stop shopping there. If their not making money they won't last!

    • carregbica September 1, 2011 at 4:34 pm - Reply

      So the only alternative to a "pile of rubble" is a supermarket? Your comment shows a very limited outlook on life.

    • Rumneyresident September 2, 2011 at 10:37 am - Reply

      I don't think it's snobbery. I think the lives of people living in the Rumney Hill area will be severely impacted by this. Another supermarket will only increase the already overstretched road infrastructure of the area, and as in Jules' comment there really is no need for anymore shops of this nature. Surely that 'pile of rubble' could be replaced with something other than a supermarket or is that too much to ask?

  7. splotts_lad September 1, 2011 at 11:35 pm - Reply

    how does the city council measure the amount of supermarkets that an area actually needs?

    it would be nice if newport road wasn't just a fumed filled rat run and a graveyard of planning imagination.

  8. Jules September 2, 2011 at 7:47 am - Reply

    There are already plenty of supermarkets in the area. We currently have a multitude of Tescos – Pengam Green, St Mellons, Albany Road and Eastern Avenue. There is an Asda a short drive away in Pentwyn or Cardiff Bay. In Rumney itself there are also plenty of corner shop type establishments like Spa and Happy Shopper etc. As for Sainsbury’s there is one in Colchester Avenue and a new Sainsbury's Local store being built at the top of Rumney Hill, less than half a mile from the proposed site. There is also a Marks and Spencer’s – Simply Food directly opposite the proposed site. This retail park already suffers from terrible traffic problems, I have had to sit in a queue many times simply to get out of the car park. Putting a Morrisons opposite this chaotic area will only make things worse.

  9. Jules September 2, 2011 at 7:48 am - Reply

    The proposed site is situated at a part of Newport Road that is always busy at the best of times, and often reaches saturation point and grinds to a halt throughout the day. I don’t care what it looks like, the increase in traffic makes it a definite no no! The infrastructure and road capacity around the area is simply not equipped to deal with this. Building this Morrisons will make the lives of the Rumney Hill residents a total misery with constant gridlock, environmental and noise nuisance. As I have proven, we do not need anymore supermarkets in the area. Building this would have an extremely detrimental effect on the area, and I for one am not prepared to have my homelife suffering for the sake of another needless supermarket.

  10. Bertie September 2, 2011 at 12:15 pm - Reply

    “I welcome the diversity of shops in the area, especially if they offer fuel too as Morrison's tend to be cheaper. I think the main trouble with Newport Rd is the fact the Cardiff council have insisted on adding bus lanes to an already busy road creating an unnecessary bottleneck. Either they do want people driving down this road by granting planning permission to more stores, or they don't and they can add more bus lanes to discourage people getting in their cars. They can't do both.

    On a lighter note, I'm glad the artists impression added the obigatory 4×4 and BMW drivers parking inconsiderately by the door while everyone else parks properly in the carpark – how true!”

  11. guest September 3, 2011 at 1:43 am - Reply

    looks like another amazing morrisons store and cant wait for the yellow reduced labels to be shipped in. the design looks really unusual and nice but traffic is a problem near the entrance so the entrance should be moved to colchester avenue where there is a road that follows the back of the other shops up to the site. overall cant wait for new store cause we are with tesco at the mo and theyre delivery service is rubbish so were gonna go bac to shopping in store untill morrisons starts delivering.

  12. Steve September 4, 2011 at 11:14 am - Reply

    About time we had a Morrisons this side of town.

  13. Sunshine September 5, 2011 at 3:05 pm - Reply

    We need more houses for First Time buyers, not more supermarkets!! The traffic is going to be horrendous, it's already manic on Newport Road….. There's already a dozen supermarkets in this area. Small shops can't keep up, I feel sorry for the local shops on Newport Road, with this and Sainsbury's opening soon, these shops are going to struggle!

  14. Cynic.... September 5, 2011 at 6:20 pm - Reply

    Why don't they build a nice new school on the site and put the supermarket on Rumney Rec? …..

    • RumneyResident September 6, 2011 at 9:32 pm - Reply

      Next to it CCC = Aka Rodney B – could place a nice new shiny nuclear incinerator to add to the beautiful dump that we already own – eventually he will pollute and wipe out the residents of Cardiff East. In the meantime he will campaign to ban smoking near Roath Park Schools and implement the green space preservation policy in the rest of Cardiff. Oh Joy!!

  15. Adam September 6, 2011 at 8:25 pm - Reply

    Seemingly attracting investment in the Rumney area is an issue, since the Megabowl complex has been out of use for a number of years. If morrisons are willing to invest in the area it can only help, Yes traffic is bad but the young in the area would surely benefit with some extra jobs.

    • Cynic September 7, 2011 at 9:31 pm - Reply

      From what Adam? Increased pollution – Dangerous traffic congestion – The bottom of Rumney Hill has huge effects on the population living on the Rumney/ Llanrumney area of Newport Road – just trying to reverese onto the road at 8am is a total nightmare. Is the only hope for these young people is to be employed in locaL supermarkets? Give the people of Cardiff East a little more ambition and hope for their kids……. I have no doubt that you don't live in this nightmare of an area.

      • Adam November 6, 2011 at 7:46 pm - Reply

        Its illegal to reverse onto a main road?!?! And yes I do live in this area. As per employment, I began work at a supermarket whilst at school and university. Did me no harm.

  16. JSM September 8, 2011 at 12:17 am - Reply

    I thought Bertie's comment on the 4×4 and BMW was particularly amusing! To be honest, a Morrisons in that area would be useful to us. I don't think it'll make a great difference in terms of traffic really in the longer term once people have got over the 'novelty value?' True – It would be good to have something more interesting that a supermarket to regenerate the site but at least this generates a comparatively large number of jobs for the local community.

  17. okashii October 13, 2011 at 4:56 pm - Reply

    Why does everyone think that building a new supermarket creates jobs and benefits the local community? That's the stupidest think I've ever heard. It doesn't change the number of people shopping and the amount of food they buy so the same amount of money is spent on food. It just means the money goes to the supermarket and smaller, locally owned businesses have more competition and therefore lose money (e.g. the market) and the money people spend on food goes to a large national corporation! Why does no one understand this??? Yes supermarkets have their place but they are bad for the local economy and bad for wealth equality so stop saying they are helpful to the local community!

  18. CVP November 8, 2011 at 5:32 pm - Reply

    If they do build a Morrisons on the proposed site, something radical needs to be done about the road network. The current junction Ipswich Road – Newport road junction is a total mess

  19. Dan December 15, 2011 at 12:34 pm - Reply

    Not particularly new or innovative. A Tesco on stilts is already open about 15 miles down the road in Newport. It's not a bad idea but it takes forever to actually get into the store, it's more like going into an airport.

  20. lucia January 23, 2012 at 11:17 pm - Reply

    hello does anyone know any more news on this store opening as havnt seen anything about this in the paper thanks

  21. John January 30, 2012 at 6:38 pm - Reply

    Im as interested as lucia….. did this get anyhere, or is it another piece of wasteland to be admired.

  22. jenOnerce May 30, 2012 at 2:46 pm - Reply

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  23. sarea August 19, 2012 at 2:18 pm - Reply

    the bus routs will need will need to be chanched

  24. deb November 20, 2012 at 12:14 pm - Reply

    horrendous..more mysery for Rumney Hill residents

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