Huge Team GB images planned for Cardiff city centre

June 1, 2012 4 Comments »

An artist’s impression of how the giant images on the front of John Lewis might look

Huge pictures of Team GB’s sporting heroes will tower almost 80ft high over Cardiff city centre this summer, if proposals put forward by John Lewis are approved.

The flagship department store has asked Cardiff Council for permission to display giant images of Team GB hopefuls and athletes across the front windows of its Cardiff store during the London 2012 Olympic and Paralymic games.

John Lewis, which is the official department store of the London 2012 Olympic games, said it had been approached by fellow sponsor Adidas to display the giant photographs, which would include Wales and Tottenham Hotspur star Gareth Bale and champion cyclist Sir Chris Hoy.

The images, made of a vinyl mesh which is transparent from the inside, would measure up to 79ft (24.1m) high, and 99ft (30.2m) wide.

Plans submitted to the council last week say the hoarding would be on display for six weeks during the Olympic and Paralympic games, from July 27 to September 9.

The proposal lodged with Cardiff Council by John Lewis says: “We are fiercely proud of our nation for hosting what will be a great Olympics, and wanted to celebrate and show our support for London 2012 in a unique and celebratory way.

“We feel that this would be a truly unique way to celebrate and wish luck to our truly unique Team GB.”

It added: “The Olympics is the biggest sporting event on the planet, and this is a once in a lifetime opportunity for John Lewis, Adidas, and the people of Cardiff to get behind Team GB and show our support for these inspirational people.”

Cardiff’s Millennium Stadium will host 11 Olympic football matches this summer, including two quarter final games.

These will include the first Olympic events of the summer, with two women’s football matches on July 25 – two days before the official opening ceremony in London on July 27.

Other Olympic landmarks have already started to appear across Cardiff, with a huge sculpture of the Olympic rings built outside City Hall in April.
The rings stand 26ft (8m) high, 59ft (18m) long, and weigh 3.1 tonnes.

They will stay on display until the end of August, before being replaced by three Paralympic “agitos” – sweeping curves in red, blue and green – which will stay on display until December.

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4 Comments

  1. Hendre June 1, 2012 at 3:06 pm - Reply

    What a cheap, cynical move by Adidas to promote the awful GB football team concept. And shame on John Lewis for being part of it.

    What if Gareth Bale is injured and unavailable for selection? John Lewis would have a non-Olympian splashed all over its store for the duration of the Olympics!

  2. Jim June 1, 2012 at 5:25 pm - Reply

    Looks great. The olympics are coming to Cardiff and should be celebrated. Nothing whatsoever is happening in Bristol, Leeds, Birmingham, Sheffield, Nottingham etc.

    Stop moaning!

  3. Hendre June 2, 2012 at 9:30 am - Reply

    Does Adidas really have to park their tanks on the FAW's lawn? It's demeaning.

    Ticket sales for the one game Bale might play in are fairly good. Does anyone seriously imagine that an image of Bale will inspire the public to purchase tickets for the women's GB v New Zealand game, amongst others? If only 11,000 tickets have been sold for that first game, what are the ticket sales like for the second GB women's game?

  4. Hendre July 3, 2012 at 5:33 pm - Reply

    Is this going ahead? It'll look a bit daft.

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