Cardiff Bus has been named alongside Blackberry and the BBC as one of the top social brands in the UK, in recognition of the way it uses Facebook and Twitter.
The firm was ranked at number 45 in the Social Brands 100 list – joint with the broadcaster and mobile phone giant, and above major names such as Sainsbury’s, Samsung, Virgin Atlantic, and Domino’s Pizza.
The list names companies who are “leading the way in the social age”.
The Cardiff Bus Twitter and Facebook feeds were launched in 2009. Its Twitter account, which was launched during a period of heavy snow, now has 5,000 followers, and its Facebook page has 3,818 likes.
Cardiff Bus marketing manager Victoria Rees-Price said: “Using Twitter during the heavy snow conditions acted as a great launch pad for us to experience the effectiveness of Twitter in helping us to communicate with our customers during difficult times. We knew every possible communication tool would be crucial if we were to keep our customers up to speed on what was happening.
“Since then, both Twitter and Facebook have evolved naturally and have played crucial roles in helping us to keep our customers up to date not only during periods of bad weather, but also during major events in Cardiff and when there are bad traffic accidents and diversions.”
Cardiff Bus also uses the social networks for competitions, including “Iff you were here”, which asks people to upload pictures of themselves with their Iff card.
The Social Brand List 100 was topped by smoothie company Innocent, followed by Starbucks and telecoms firm giffgaff.